Research on the Driving Mechanism and Performance Improvement of Industrial Chain Integration of Fuping Persimmon
DOI:
https://doi.org/10.54097/82j53469Keywords:
Fuping persimmon, Industrial chain integration, Driving mechanism, Integration performance, Structural equation model, Value co-creationAbstract
Industrial chain integration is the core path to enhance the competitiveness of agricultural characteristic industries and boost the revitalization of rural industries. Taking Fuping persimmon industry as the research object, based on the Resource-Based View, Dynamic Capability Theory and Institutional Theory, this paper constructs a theoretical model of "External Environment-Enterprise Resources-Enterprise Capabilities-Integration Performance", and introduces value co-creation as a moderating variable. Through a questionnaire survey, 365 valid samples from various subjects in the persimmon industrial chain were collected, and AMOS 24 software was used for structural equation model fitting and hypothesis testing to explore the driving mechanism and effect path of Fuping persimmon industrial chain integration. The results show that the external environment has a significant positive impact on enterprise resources, enterprise capabilities and industrial chain integration performance; enterprise resources and enterprise capabilities have a positive effect on integration performance respectively, and both play a chain mediating role between the external environment and integration performance; value co-creation positively moderates the relationship between the external environment and industrial chain integration performance. The study also finds that Fuping persimmon industrial chain faces problems such as the lack of a collaborative mechanism, insufficient resource transformation capacity and lagging product innovation. Accordingly, targeted optimization countermeasures are put forward to provide practical reference for the integration and upgrading of agricultural characteristic industrial chains.
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